Posts Tagged ‘Corporate Social Responsibility#8217;

Speakers José Luis Antón and Carlos Martín-Peñasco

How do you define excellence in Corporate Social Responsibility (CSR)? How has it become such an integral part of the strategic vision of companies today? How has globalization impacted the public’s awareness of companies’ actions? How can you communicate CSR in a transparent and credible manner to an increasingly skeptical audiences?

José Luis Antón, formerly of Bureau Veritas, a global leader in conformity assessment and certification services, spoke to a group of over 60 students from the Master in International Management program about these questions and more. By examining companies accused of using CSR programs to wash their identities, he demonstrated how reputations can suffer dramatically when a company’s behavior doesn’t match the purported goals of their CSR programs.  He also explained the idea behind the creation of comprehensive sustainability reporting frameworks widely used around the world, and how, similarly to accounting standards, they allow investors, sustainable and ethical fund managers, and consumers better understanding of CSR reporting data. He introduced various reporting frameworks, including GRI, AccountAbility’s AA1000, and the SA8000 Standard. Joining Mr Antón was Carlos Martín-Peñasco, Director of Development at Bureau Veritas, to speak about more personal experiences within CSR reporting.

The talk was the third in the program’s Executive Insights Series, which brings professionals from a variety of sectors to talk about their sector, company and their personal experiences.

Bernardo Daza, current student of the Master in International Management class of 2010 tells us of his experience studying Corporate Social Responsibility.

Something that is very important in the business area and directly linked to companies is Corporate Social Responsibility (CSR).

It is proven that nowadays business success is not only linked to a direct market strategy. Indeed, non-market strategy is vital for business success and a great example of this is Corporate Social Responsibility. It comes as part of the ethics of a company to be socially responsible and to be aware of the implications of its actions on the environment, community, etc.

IE Business School understands this concept and offers a class on Social Corporate Responsibility in its Business Programs. A great tool for this class is the Lake Simulation program, designed by IE to make students understand the importance of CSR in the long and short term. Students learn a great deal during this simulation especially about how a manager needs to think outside the box when devising various strategies.

Remember, Corporate Social Responsibility is a must in business and at the end of the day it pays up.

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