Playbrush, co-founded by our alumni Matthäus Ittner, is a London and Vienna-based tech startup that makes brushing teeth finally fun. The company is developing a smart hardware gadget that transforms conventional toothbrushes into gaming controllers – so kids and young-at-hearts can play fun & instructional mobile games while brushing.

Matthäus (IE Master in Management graduate) is not only responsible for finance and business aspects of the startup, he also put together the first prototype of Playbrush. The hobbyist hardware constructor is deeply involved in product development and all marketing aspects, including the product launch campaign.

So far Playbrush has been tested by over 250 kids, mainly in the UK and Austria. The startup is supported by renowned dentists and institutions, including the Eastman Dental Institute in London.

Playbrush is live on Kickstarter since the April 9th – check it out, support Matthäus and Playbrush and change the future of oral health.

 

 

teeth

 

Follow us!

Instagram @ieBusiness@MIMExperience #ieMIM #goBeyond #LifeatIE #ieExperience

Twitter @ieBusiness 

Facebook IE MIM Experience#ieMIM #LifeatIE

 

 

One thought on “Meet Matthäus’ startup, Playbrush, live on Kickstarter!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


*

clear formSubmit