The last few months since we received mentorship at the Net Impact Weekend have been extremely exciting. We have had the opportunity of reflecting on some of the key issues that were highlighted by our mentors and the judges during the competition. One of the major one was to think about the scalability of the idea. Working in this direction, we tried to identify the art resources available in India.

This was not only done through literature survey but we also managed to take guidance from academicians and professionals within and outside IE; the most notable of them being Professor Emma Stenstrom, Professor of Creative Economy at the Stockholm School of Economics, whom we met during a short-term exchange program here at IE. She has consented to be an adviser for the business and has provided us with some key contacts in design colleges in India. 

In addition to this, we have devoted the last few months to team development. Presently Elements has 6 people working for the company of which 2 are full-time. We recently published our company brochure and will soon be launching a renewed website. We also recognize the importance of social media in marketing of our business. Therefore we launched a Facebook page last week which gives information about various art forms in India. The page has received very positive response and has achieved more than 450 likes in the last 4 days. We have also started an account on twitter (@_Elements_India) to keep our supporters and potential clients informed about latest developments at Elements.  

We thank IE for their continuous support for our venture and would like to urge to all our IE colleagues to support our vision of spreading smiles!

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