8
Feb

What will the developments be for Mobile Marketing in 2012?

Written on February 8, 2012 by MIM Blog in News

This post has been written by Alejandro Castellan, current student on the Master In International Management at IE Business School, after attending a conference on Mobile Marketing by Alberto Benbunan, co-founder and Managing Director of Mobile Dreams Factory.

Mobile is a rapidly developing sector. According to some, mobile Internet usage will overtake desktop before 2015. How are companies reacting? Primarily by developing new mobile commerce platforms, strategies and marketing efforts.

Currently, there are new technologies emerging trying to combine the real world with the digital. Indeed, the online-offline Marketing curve is really changing.  Have we seen all that QR Codes has to offer? Should we prepare to be wowed by augmented reality? Here are some predictions for 2012.

1. Quick Response (QR) Codes: We´ll see the disappearance of traditional formats and lots of new devises to experience them. QR Codes will mature and evolve from hype to a marketing must item.

Augmented Reality

2. Augmented Reality:  I really like this, and thanks to the rise of capable mobile devices, a few campaigns will break through, capturing some eyes and imagination. Augmented Reality is starting just like QR Codes, so some collateral damage with disappointing first-time users will occur.

3. Near Field Communications (NFC): The wallets have held the spotlight, for now. Competition between providers accelerates hardware penetration for mobile marketing opportunities. In 2012, total NFC mobile penetration will remain below the mainstream, creating good campaigns for niche audiences.

QR, AR and NFC are getting all kinds of buzz, but it’s not inconceivable that multiple and new technologies can succeed, given the amount of opportunities offered in offline-to-online engagements.

I leave you with a Microsoft InfoGraphic on some interesting Mobile Marketing statistics. (Some surprises here!)

What are your predictions for Mobile Marketing in 2012?

Comments

JoseEstuardo February 8, 2012 - 8:38 pm

Interesting article, and I must say very good predictions, everything is constantly changing and these days faster than expected (technology helping technology), thanks to this we have in our mobile unimaginable things, but what’s next (QR, AR and NFC) and this is just a little that is coming, we have seen what how everything has been taken over mobile or integrating almost all industries, and its almost a MUST consider a mobile department for each company, if I want to reach consumers in an easy and straightforward way; and we know that we live in a busy and tecnology world, and the mobile products are the most intimate thing that a person can have and so this is a big opportunity that has to be taken.

Vincent Jacobs February 9, 2012 - 8:27 am

Time and time again we have said that mobile marketing is the strategy of the future. As more and more business owners use their mobile phones for just about any transaction, the more is there a need for business to develop mobile apps. Near field communications and QR codes is just one of the technological breakthrough that we will see in the future.

Steven Christian February 9, 2012 - 10:36 am

Hey its really useful information….Thanks for sharing….

SEO Company US February 10, 2012 - 3:20 pm

Informative tips/points

Matias Alvarez Suarez February 14, 2012 - 9:36 am

Interesting post.

It´s a fact, we are spending more time with our mobile devices than with our “fixed” devices (PC/Notebook). Mobile marketing is a huge market and I believe that new technologies will develop in the next years.

Mobile Commerce February 24, 2012 - 8:33 pm

Mobile marketing and commerce is pretty cool stuff! It’s pretty much the future of society!

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Henrik April 19, 2012 - 10:12 am

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Henrik April 19, 2012 - 10:13 am

Verodanshop.dk leverer Rengoeringsartikler, rengoeringsmidler og arbejdstoej.
Ring til verodanshop.dk og moed en af vores tre salgskonsulenter.
Fae leveret varerne med post Danmark eller med vores egen chauffoer, hvis du er erhvervskunde.
Besoeg vores butik på Gydevang i Alleroed og se vores lager på 500m2
med rengoerings- beklaednings- og catering varer
Fra 2012 er webshoppen nu klar til at modtage besoeg fra baade private og erhverv.
blevet opgraderet til at kunne klare besøg fra baade erhverv og private.
Verodan oest A/S har eget trykkeri og et showroom på mere end 150m2, hvor du kan prøve alt
lige fra loebetoej til arbejdsbeklaedning – profiltoej og jagttoej, samt sko og andet udstyr til sikkerhed og dagligdag.
Fra 2012 er vi ogsaa begyndt at saelge gaveartikler

[...] to reach the most customers and secure the most return on investment, you must incorporate alternative forms of technology. Technologies such as Quick Response (QR) codes, Augmented Reality and Near [...]

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