Post by Kate Levchuk current student of the Master in Management program February 2014 intake 

scavenger hunt2Sunny spring day, team spirit and an unyielding desire to explore – these are the best words to describe a MIM scavenger hunt, which took place on April 4th.  The mission included 38 assignments and required a basic knowledge of the city, readiness to have fun, a will to win and a good physical shape that students proved during their basketball team building competition.

After joining our colorful teams, each of us was given a list of tasks to complete. Each team took its time to decide on its strengths and appealing tasks and the teams were off to the different corners of the city.

As fun-loving professional explorers each team was fast at prioritizing and the elaboration of its strategy. Red and white teams started the competition as competitive hawks going in tie for the first hour of the game. The other two teams chose to go into blue waters and tap the unspecified 39th point of student networking from the very beginning. Even if the formal victory was never a matter for these two teams, the point of team building and finding the best gin tonic in the city might well have been achieved.

Taking pictures with a peacock in Madrid’s Retiro Park, running across the road with no street lights, exploring a rainforest in the train station, making all bus clap for a video or interviewing dumbfounded by-passers on their experience in the city – all this and much more side activities – is the ultimate summary of MIM scavenger hunt. scavenger hunt1

Sum-up: almost all tasks completed, half of Madrid seen by foot, tired as hell, equally happy, finally feeling there is life beyond Salamanca neighborhood, and there are cool people apart from your class.

Scavenger hunt was concluded in one of the best bars in Madrid where determined hunters were given some free beers, Latino music and tons of positive atmosphere. This was a very early non-Spanish type of clubbing which left the tired advanture-seekers with plenty of time to recover before a proper 2-to-6 Madrid party night.



Facebook-WhatsApp: a costly deal?

Written on April 3, 2014 by MIM Blog in News

Did Facebook jump the gun by buying Whatsapp?

After the biggest purchase to date in the technological market, two IE professors take a look at what led to this decision. In this first video, Professor and Technology Expert Enrique Dans explains the intricacies of Whatsapp and why this purchase was so costly. YouTube Preview Image


Post written by Yury Kotikov, MIM February 2014 current student 

i2i yuryThe week from March 24th to 27th was very unusual for MiM students from the February intake. The schedule for that week had no entries about the classes except for one line – i2i Consulting Lab.

Even before the start of the program, I was very enthusiastic about the week ahead. It was our first chance to apply what we had learned in the classroom to solve real business problems. And I was 100% sure that the task would be easy for me after 1.5 years in management consulting.

But what a surprise it was to learn that i2i is based on the design thinking methodology instead of the traditional analytical approach. This made it far more challenging as design thinking is rather different in many aspects from the problem solving approach used by top tier consultancies.



This year the company asking IE students for help in their challenges was Mutua Madrileña, one the biggest insurance companies in Spain. The company had three questions:

  • How to be the best insurance company when nothing happens (no accidents or claims)?
  • How to increase the sales without investing in traditional advertising?
  • How to win the heart of the customer and be connected to them at the emotional level?

We had only four days to form and present our solutions. Each day involved many challenging tasks and active learning processes. To make the contest even more demanding, the teams were composed of students from different sections, which gave us an opportunity to work with people we had never worked with before. The teams formed three cohorts, each charged with the task of answering one of the aforementioned questions.i2i yury 3

Day 1 started with the presentation of i2i Consulting Lab from Conchita Galdon, Manager of Area 31, entrepreneurship and innovation space at IE Business School. Than Fernando Bueno Merino, Innovation Director of Mutua Madrileña, had the floor with his introduction of the company’s business. The rest of the day was devoted to a design thinking workshop. Using the example of such a simple thing as a wallet, we had a chance to grasp the main idea of the design process, which basically says that everything around us has a lot of space for improvements. We walked through every stage of the design process, from understanding user needs to prototyping and collecting feedback to make the product better.

Day 2 was dedicated to fieldwork. Probably, it was the most “out of the comfort zone” experience of the week. We had to spend the whole day on the streets of Madrid asking people about their insurance to find clues for potential solutions to our questions. But, following the methodology, we had to start from something less emotional than personal finance to make people tell random students about the insurance and to move slowly towards the topic of our interest.

Day 3 was definitely the longest. We started from the workshop that helped us to reflect on all the insights collected through the previous day and to form a vision of our consumer. Every team had to go through the design brainstorming process, generating as many ideas as possible, eliminating the shadiest and picking the best. After finding our very best ideas, we had to prototype them by drawing the simple storyboards with our vision of users’ experiences and to go to the street again to ask our potential users for their feedback. The last stage of the process was to refine our ideas in accordance with the feedback we received and to prepare the presentation of the final product.

Finally, Day 4the presentation of all our efforts. It was divided into two stages. In the first stage the teams in each cohort presented their ideas to the i2i coaches. Then two best teams of each cohort were chosen to present their solutions to the Mutua Madrileña executives, who had the final say in selecting a winner. This time it was the team from the Spanish section with the idea of sharing your insurance with the people in trouble, which really impressed the whole audience and the judges.

Unfortunately, my team did not make it to the final round. Nevertheless, the whole week was a very entertaining and a learning experience.

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Master in Management Alumni Co-Founder of Wishpicker.com

Written on March 26, 2014 by MIM Blog in News

Prateek Rathore, Master in Management September 2011 intake, is now a full-time entrepreneur as a co-founder of  Wishpicker.com, an online start-up in Greater Noida, INDIA, that uses algorithms to customize gifting ideas for loved ones based on their personality and interests.

Take a look at the website of Wishpicker.com and the video posted on liveMint.com 

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Experiences that will change your life are awaiting you right here at IE. Thus, if you are ready for changes, the top ranked Master in Management program is an option you might want to consider. The key dates for the September 2014 intake are:

  • Intensive Spanish Lessons (optional): August 11th to September 5th 2014
  • Opening Ceremony: September 11th 2014
  • Start Module: September 12th to September 26th
  • Graduation: July 24th 2015
  • BBE: July 2015 to December 2015

Please remember that IE has a rolling admissions procedure which means that there are no explicit application deadlines. You can find the online application here!!

opening MIM

Las experiencias que te cambiarán de por vida están esperándote aquí en IE Business School. Si te sientes preparado(a) para esto, el prestigioso programa Master in Management podría ser una opción para ti.  Las fechas más importantes para la convocatoria de Septiembre 2014 son las siguientes:

  • Ceremonia de Apertura: 11 de septiembre 2014
  • START Module: 12 al 26 de septiembre 2014 
  • Graduación: 24 de julio 2015 
  • BBE: de julio 2015 a diciembre 2015 

No olvides que nuestro proceso de admisión es continuo, es decir, no tenemos fecha límite de solicitud para ninguna de las dos convocatorias anuales. Puedes encontrar nuestra solicitud online aquí!


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